1	Where are you on the Intellectual Capital Continuum (ICCä)? Professor Nermien Al-Ali Franklin Pierce Law Center World Congress of Intellectual Capital McMaster University 2002
2	Intellectual Capital Continuum A tool to classify any practice an organization has related to any type of Intellectual Capital to place it in a structured model Use it to know Why do you have a practice Where it fits Where are the gaps in your ICM plan or strategy How to breach these gaps ICC is based on CICMä - Comprehensive Intellectual Capital Management model
3	Intellectual Capital Management
4	Intellectual Capital Management
5	Intellectual Capital Management
6	Intellectual Capital Management
7	Intellectual Capital Management Value creation depends on transfer of HC to CC, CC to SC, HC to SC & vice versa Both intellectual assets & property created
8	CICM Defines ICM: “ICM is an evolutionary stage of business management where IC is managed throughout the business cycle for creation, extraction & maximization of value”
9	CICM Classifies IC based on function in enterprise where: Knowledge as the resource, Innovation as the process, Intellectual property as the product
10	Patent-Intensive Business
11	Branding Business
12	CICM Manages each type of IC under different set of objectives, strategies, & procedures : Knowledge resources &intellectual capabilities whether human or organizational managed under KM Processes and practices that drive innovation managed under IM and Strategic intellectual property managed under IPM
13	CICM
14	CICM Strategic Goals KM: manages tacit & explicit Knowledge resources to create value, create a learning organization, & enable effective decision making through knowledge sharing IM: manages process capital to extract value through idea generation, competitive intelligence and product mapping. IPM: manages patents, trademarks, copyrights, & trade secrets as strategic tools to gain a competitive advantage or generate more revenue.
15	CICM No organization or business can or SHOULD develop all components of ICM Why Limited human & financial resources Non-alignment with business strategy Required culture not in place
16	ICC Administrative: practices for filing applications (legal), accounting & document or workflow management Protective: procedures for protection of a business’ investment in intellectual capital, freedom to operate & right in employee ideas. Proactive: practices for use of knowledge, innovation & intellectual property of a business to enable competitive positioning.
17	ICC – Develop a Matrix
18	ICC & Your ICM Plan First Rule: Ensure that you manage IC on administrative level through 3 components of ICM Second Rule: Implement KM as much as culture allows Third Rule: Develop IM & IPM depending on: Type IC that drives value in your business or industry Business strategy
19	ICC – Professional/Customer Service
20	ICC – Manufacturing/Traditional
21	ICC – IP Intensive
22	ICC – Summary
23	Thank You