Chapter 8 – The Intellectual Property Management Stage

• An IP Economy
• The Birth of IPM and Its Many Shades
• IPM and the IC Concept – The Job of Everyone Again
• Strategizing IPM
• The IP Audit and Portfolio Creation: Not a Legal IP Audit
• IP Strategies – Defining the Focus IPM
• A Blueprint for Competitive IP Strategies – Of War
• Patent Strategies – Of Technological Wars
• Trademark/Branding Strategies – Of War Over Consumers’ Hearts
• Copyright Strategies – Of Soft Wars and the Next Hit
• Value Transference Strategies
• Blueprint for Commercialization Strategies – Of Peace
• Operationalizing IPM – With All Due Respect to the Legal Department
• Structural Changes – Of Strategic Focus and Synergy Teams
• Check
• Culture – The IP Literacy Guide
• Detection Program – Of Competitive Intelligence and Reverse Engineering
• Clearance Procedures – Treading Around Dangerous Waters
• Enabling Tools and Practices – IP Valuation
• Conclusion